About the House

A legacy of sophistication, built on partnership and craft.

Apothecary perfume bottle in golden light

Vision

To be the destination for individuals seeking extraordinary scents that leave a lasting impression — creating a legacy of sophistication and luxury in the world of fragrance.

Mission

To redefine the fragrance landscape in developed and developing countries by creating a win-win situation between Principal, Master Distributor, and Retailers.

Leadership

Major General
Masood Ahmad Azizi

Founder & Chief Executive

A distinguished leader whose 22-year career spans military service, senior government roles, high-stakes diplomacy and global business leadership — a rare blend of discipline, strategic acumen and visionary entrepreneurship.

He currently serves as Vice Chairman of the MultiBank Group, one of the world's leading financial institutions, where he brings deep strategic insight and cross-border expertise navigating complex global markets.

As National Director for the UNDP Law and Order Trust Fund, he successfully led the mobilisation of over USD 2.5 billion, playing a pivotal role in international development, security sector reform and institutional capacity building.

A committed entrepreneur and philanthropist, known for his personal appreciation of beauty, luxury and fine fragrance — a passion that defines his aesthetic vision.

Innovative Ventures